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20 Jun/2016

Twitter Advertising: Is it worth it?

A big plus for Twitter Ads is the flexibility they provide in terms of targeting your audience. The factors you can use to target users include location, gender, language, devices and platforms, keyword targeting, interests, followers, installed apps, and more. The combination of these different options means you can get granular to reach the audience most likely to engage. These different targeting factors are almost on a par with Facebook when it comes to finding the right audience, but lacks the valuable option of targeting by age.

06 Jun/2016

What Is The Future of Affiliate Marketing?

With loyal customer databases that visit the affiliate’s site before any other, affiliate marketing has become an essential part of any retailer’s marketing strategy to ensure incremental sales are achieved by targeting the savviest of online shoppers. Used correctly, the affiliate channel can be used as a distribution channel to push your brand and target the millions of active customers visiting affiliate sites daily.

31 May/2016

The Importance of Accelerated Mobile Pages (AMP)

Simply put AMP are a ‘light’ version of a webpage which provides an optimal mobile experience. As with similar projects, speed is key. Research shows that if a page loads just one second slower, there is a massive 56% increase in bounce rate! As with Instant Articles and Apple News, AMP has been embraced by publishers. Search for something topical into Google on your mobile and you may have noticed a change in how Google News displays the top stories. Instead of the standard 3 stories that you used to be presented with, you can now swipe through multiple news stories, all of which are annotated AMP. Once you click on an AMP link, you’ll typically be taken to a Google hosted version of the page, a cached version of the page. Another thing you’ll notice is that you can swipe from one news article to the next.

23 May/2016

Pinterest Advertising: A quick guide to mastering the platform

If you are unfamiliar with this visual bookmarking platform, it’s worth highlighting that Pinterest has in excess of 100 million monthly active users. This figure is continuously rising; in fact, there was a significant 81% increase in the number of active users from 2015-2016. In addition, two-thirds of the Pins shared on Pinterest came from business websites. A quick snapshot of Pinterest user demographics in the UK shows that 62% of users are female with the majority aged between 24 and54. If this audience hits a sweet spot within your target demographic or marketing activity, then you will be extremely interested to find out how you can make the most of advertising within this powerful platform.

21 Apr/2016

Six Social Sillies - Social media marketing mistakes you should avoid

Staying away from swear words or inappropriate comments is not enough. You should also avoid being too negative, aggressive, insensitive or rude. Keep the tone polite and appropriate. This doesn’t mean you can’t show a sense of humour or show a bias towards your organisation. But don’t attack competitors, or react defensively to criticism. This will give an unprofessional impression. With this in mind, it’s important to keep a consistent tone, even when operating multiple accounts. So it’s worth appointing a main administrator to use a tool such as Hootsuite, and to limit numbers when it comes to the ability to post. But this leads to the next point…