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26 Jun/2015

Social (Customer) Services

In today’s fast paced environment, there’s nothing more frustrating than having to wait for something. As things become faster and faster, people are becoming more conditioned not to have to expect to wait for things and that’s never been truer than in customer service. Nowadays organisations and businesses are bending to consumer demand - shops are open later, many call centres have extended opening hours and businesses are creating websites and apps to allow the customer more access to make changes to their products or services whenever they want.

02 Jun/2015

Should every company be social?

There was a time when many companies jumped onto every social network as soon as it launched. Social media is not just somewhere to dump web content. Today, it has to be a conversation and for a conversation to work there has to be multiple contributors. For any channel to be a success, you have to question of if there is an audience out there for your product; should a high level financial software company really be on Facebook? Is there a strong audience for meat paste on Twitter? Simply setting up an account and Tweeting corporate jargon is no way to run a social account. If your company produces corporate news stories, then could you present them in an interesting way? YouTube could be the answer. If you are at an event and presenting live updates, then Periscope could be deployed.

26 May/2015

Test and Learn to Get the Most From Your Digital Budget

One of the main reasons I work in digital and what attracted my attention way back in the late 90s (that long ago), was the transparency. I always thought that there was something missing tracking calls or actions generated by offline campaigns. Of course, tracking and analytics have come a long way from when we used WebStats and call reports to try and get to the bottom of just how effective our campaigns had been.

11 May/2015

Never a dull Moment(a)

Beattie Communications have helped business services specialists Momenta Group launch their new website. Only Digital, the digital arm of Beattie Communications Ltd, were commissioned to design and deliver a new site to keep this innovative business at the cutting edge of digital with a new responsive web design.

05 May/2015

How to use LinkedIn for Charity Fundraising

It’s not surprising, therefore, that the training courses we organise for voluntary organisations are often over-subscribed. At the day-long courses we show charity fundraisers and marketers how to get the most out of LinkedIn for brand building and fundraising purposes. Here are three top marketing tips for charities new to LinkedIn.