A question that a lot of clients have asked me is “Can I have a blog?” Generally, the answer they expect me to say is “yes” and then send them the invoice and the sign off sheet however if I or anyone else was to give them that kind of answer would be doing that client a disservice.
One of the key trends in digital marketing in recent years has been the increasing importance of imagery when it comes to social media. Alongside dedicated image-sharing platforms such as Pinterest and Instagram, the effective use of visuals has become increasingly important in getting a user’s attention on the crowded Facebook and Twitter feeds. Research has shown that photos and images account for 77% of brand engagement on these platforms. It is therefore more important than ever before to keep on top of how images are displayed on your social networks, giving you and your brand the best chance to make the most of your marketing and content efforts. Luckily for you, we at Only Digital are well up to speed with the latest specifications. To help you, we’ve pulled together the first in a series of guides to make sure you are using your social networks to the potential. Today we are covering the daddy of social media – Facebook.
Nothing gets the SEO community in more of a frenzy than the anticipation of a new or updated Google Penguin algorithm. First released in April 2012, Google’s Penguin algorithm aimed to decrease the search engine rankings of websites that violate Google’s Webmaster Guidelines through artificially increasing their site’s rankings by manipulating the number of links pointing to their pages.
If you want to make your video content stand out, then it pays to optimise your YouTube channel. We have the knowledge to make your channel work for you and drive visitors to your content. In an age when content marketing rules , creating videos for a brand is a must. However, it’s not enough to simply upload them to your YouTube channel and expect people to find your content. Luckily YouTube offers a lot of great features to help make your content stand out. In order to unlock a number of features, you may need to verify your YouTube channel. This can be done in a number of ways but most simply by connecting to a Google Plus page.
Instead of heeding Google’s warnings and changing their online marketing strategy to focus on legitimate practices, many have continued with black hat techniques, albeit more sophisticated than before. When carrying out link audits on new clients and competitors, I’m amazed that it’s still going on. Some have moved on a little, trying to ‘cheat’ the algorithm while others are still adding links to directories, bookmark sites and link networks. I understand that both in-house and agencies need to show their managers and clients that they are getting results but at some point the algorithm will catch up. When that happens there may be no way back.
