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09 Jan/2015

The Content King is Dead - Long Live Your Audience

Content is King – Of all the over used phrases in our industry, no other disheartens me quite like Content is King. It’s not that I don’t believe this statement to be true; I myself am a strong purveyor of content marketing and know first-hand how fruitful this strategy can be. But for me, the phrase promotes a false idea, which in turn creates unrealistic expectations that is both damaging for clients and our industry as a whole.

24 Dec/2014

2015 Digital Marketing Predictions

In 2015 we will see a massive reduction in the SEO influence of keywords in title, H1 and possibly other on-page elements. The combination of higher levels of long tail searches and voice searches will mean that Google puts much more weight on the contextual use of the keywords within the body of the page. By the end of 2015 we could see the title and H1 tag being bumped to the same status as that of the meta-description i.e. no effect on rankings but may be used in your listing. This isn’t necessarily a bad thing though and will see a return of both readable and imaginative titles again. It will also mean that the content of the page, more than ever has to be top quality. Cookie cutter pages with a few keywords swapped in to key elements will lead to SERPs oblivion.

03 Dec/2014

Deleting News Updates on LinkedIn

The good news is that LinkedIn gives us a few moments to delete the message before it is distributed to our connections. To delete a message simply hover over the All Updates tag at the top right hand corner of the post you have just sent. Up will pop the word Delete. Click on it and a further box will appear asking you to confirm that instruction. If you click on Delete again, the message will vanish. Thanks to the magic of the delete button, you don’t need to be embarrassed by errors in your posts ever again.

25 Nov/2014

Tracking Your Competitors on LinkedIn

We all know that LinkedIn is the perfect platform for connecting with potential customers and staying in contact with existing clients. But you are missing huge opportunities if you are not using LinkedIn to track your competition – especially the big fish that are making waves in the market.

22 Oct/2014

Customising LinkedIn Banners

LinkedIn have made it possible for premium account holders to personalise their profiles by installing an eye-catching headline graphic. The objective is to make your profile stand out from the herd so that it gets more attention. Those who have invested in LinkedIn premium accounts have two choices: To create an individual graphic To use one of the selection provided by LinkedIn