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14 Jun/2018

Adidas sets the ball rolling with World Cup winner for digital marketing

NFC stands for Near Field Communication. It enables two different devices to talk to one another without any direct contact. You probably have NFC technology in your mobile device – it’s what enables Apple Pay and Samsung Wallet. NFC is also embedded into bus shelters and enables interactive advertising.There have been some early adopter brands such as Pizza Hut, which has tried out NFC marketing with a stick-on tattoo. That clever little stunt allowed people to order pizza straight to their door simply by swiping a phone against their arm.

01 Jun/2018

How to get more Twitter followers and boost your social media marketing

Twitter is a very visual medium, so every tweet should have a static or rich media image – rich media would be something like a GIF, animation or short video. A static image attached to a humorous comment works well. People scroll through Twitter quickly so you only have moments to capture their attention. Go for something bright and colourful.You can experiment with the tone of your jokes, but what you say would depend on who is in your main audience. Remember who your readers will be.

31 May/2018

Digital Marketing News 1

In the wake of Google's removal of the 'view image' button, contributor Anthony Muller polled top news and entertainment sites to share their Google image traffic data. The results? Overwhelmingly positive - image search is back. Click here to read more.

16 May/2018

Digital Marketing News 2

In reaction to criticism around the use of Messenger in some countries, particularly Myanmar, Facebook has introduced new tools that allow users of the app to report conversations that violate its community standards. Click here to read more.

08 May/2018

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A study of the way Millennials shop backs up the digital marketing advice we’ve been giving clients about the importance of segmenting their audience. From how often they made online purchases to what they thought about fast service in shops, there were marked differences in attitude between Millennials, Generation X and Baby Boomer shoppers. Only Digital works with a variety of B2C clients who are constantly faced with the challenge of an aging demographic and how that affects their online marketing.