Keep up to date with what is happening in this fast-paced digital world. Our digital experts will make sure you are updated regularly to keep you ahead of the game. As reviews have grown in importance, so have efforts to game the system. The problem is growing on both Google Maps and Amazon, according to third-party analysis and reporting. Click here to read more.
In this week's digital marketing news roundup, we will look at some new and exciting features that could help you connect your brand with its audience. We will also provide an update on the Facebook and Cambridge Analytica story - and guidance on harnessing the power of LinkedIn
In the fast-paced world of digital marketing and brand experiences, it seems like every day brings new applications, features or devices that will revolutionize digital advertising and help businesses connect with consumers in more meaningful ways, ultimately boosting brand loyalty.
YouTube is the second largest search engine in the world – beaten only by search giant Google. So the announcement yesterday that the video sharing website has a new tool, YouTube Reach Planner, for projecting the reach of an advertising post based on its budget is exciting for digital marketers. This will give us a better understanding of how, where and to whom we push our clients’ products on a platform with at least 800 million unique visitors per month.
It’s common sense for a business to have a social media strategy in the days of Facebook ads, Instagram promotions and Twitter promoted posts. For one thing, social media is a great way to engage with your customers and build brand loyalty. Social channels have proven themselves to be fantastic for lead generation and traffic referral – both organic and paid. And it opened up new channels, such as influencer marketing.
