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26 Mar/2018

Chatbots: the future of customer service

As the artificial intelligence that drives chatbots advances, their abilities will be enhanced and the conversations will become more sophisticated. The (sometimes clunky) customer service convenience they bring today will be incredibly streamlined, advanced and seamless. And as that happens, society too will change. It will become more tech-literate and adaptive until perhaps, eventually, we phase-out real, human-to-human customer service.

19 Mar/2018

How to optimize your website for voice

Twenty per cent of Google’s traffic is voice search queries. And with the rise of Alexa, Siri and Cortana the importance of optimizing your website for voice searches is growing every day. By 2020, half of all internet searches will be spoken, not typed. As voice assistants only read out the first-ranked response, if you’re not there, you’re nowhere. It’s a digital marketing disaster if you don’t get this right. I’m head of voice at Only Digital. Here’s my guide to creating a website that gets you heard over the rest of the online marketing crowd.

12 Mar/2018

Will the rise of Vero open door for new social media marketing strategy?

There’s a new kid on the social media block. Except it’s an old kid, riding a wave of chit-chat on Twitter and Instagram. It’s called Vero and the big question for digital marketing experts is, should you be on there or will it be another Google+?

05 Mar/2018

Google’s drive towards mobile-first index changing the game for digital marketing specialists

The web search giants are migrating more websites to their mobile-first index, meaning they get preference over those designed only for desktop. So if you want to get ahead – or stay ahead – with your online marketing, it’s essential to keep mobile at the forefront of your internet marketing strategy.

26 Feb/2018

How voice assistants could be a real lifesaver

A thought struck me the other day when my husband was teasing me that I love my Alexa voice assistant because she is the only thing that listens to me when I am at home. We had been chatting on hands-free and, at the mention of her name, Alexa responded. That’s when I realised Alexa will one day help solve some heinous crime committed against a woman at home alone. Someone with only Alexa for company.