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24 Apr/2017

Catching the consumer in a micro-moment

Google’s research has discovered that 82% of Smartphone users consult their phones on purchases they are about to make in a store. And 91% turn to their phone for ideas in the middle of a task. This is a very different consumer journey to the one we were accustomed to even a decade ago. Foot traffic has decreased in retail stores, but shoppers are spending more when they visit – because they’ve done their research and made decisions before walking through the door. A similar journey is taking place on the desktop or laptop. Consumers typically spend less time but convert more often and more quickly. Micro-moments are the footsteps which lead people to make a purchase.

13 Apr/2017

Exciting Update to Make Remarketing a More Personal Experience

There’s an update from Google we at Only Digital have been anticipating for a while now. It’s essentially the last piece of the puzzle when it comes to cross device marketing. From May 15 2017, Remarketing Audiences in Google Analytics will be enhanced to automatically take advantage of cross-device remarketing functionality now available in AdWords and DoubleClick.

06 Apr/2017

Ten ways to Tweet this #Spring

Spring has arrived and the twittering of the birds isn’t just happening in the trees. Tweeting is getting louder online too. As a social media, Twitter hits its peak of conversation at this time of year. There were more than 33 million Tweets about #spring during this season in 2016, according to Twitter internal data. And Google Trends shows how there is a peak time for searches of the term “spring” each year. People are uplifted by the brighter weather and lighter nights. And it makes them talkative. So now is the time to get in on the conversation – and put the #spring back into your social step. The past 12 months have been a virtual festival of innovation online, with new and improved features and functions – all ready for brands to capitalise on. So venture out into the social sunshine with our top tips for Twitter.

08 Mar/2017

Five Google AdWords techniques you probably didn’t know existed

Mastering Google AdWords to advertise a business online can be a matter of trial and error. Those who start from scratch know that trying things out and making mistakes is the only way to learn what attracts customers to click on an advert – and do whatever you want them to do, be that making a purchase or signing up to a mailing list. But as you travel along the Google AdWords path, there are tools and techniques which become available to make it easier to read the market and drive more customers to your business. You may not know about them. But here are five important techniques which no business should be without.

27 Feb/2017

Snapchat Advertising: What are the options?

Snapchat is currently enjoying great popularity; the mobile app has more than 100 million active users daily, and these numbers are consistently rising across all demographics. Users enjoy 6 billion videos through Snapchat. Also, believe it or not, there are users from all age categories. Of course, the biggest category is young people, aged between 18 and 24. There are also small percentages of mature users, more than 10% of users are between 35 and 54, and a very small percentage above 55. Snapchat is being used daily by a wide ranging demographic, which is extremely useful if you want to use it for advertising.