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20 Feb/2017

Facebook advertising tips for small businesses

Almost every social-networking platform now has its own advertising system, Facebook however still reigns supreme in terms of features, insights and audience. As of the second quarter of 2016, Facebook has 1.71 billion monthly active users, for a small business it is the ideal place to start advertising. Facebook’s advertising platform allows you to place small display type ads in the right sidebar of Facebook pages and profiles. Unfortunately, just because Facebook is a great platform for advertising doesn’t mean all brands use it effectively. Many end up wasting money and throwing resources down the drain, because they have no strategy or don’t understand how to use it. All it takes for your Facebook advertising to succeed is a little knowledge of how Facebook advertising works and what some of the best practices are. Here are some tips on how to utilise Facebook advertising for small businesses.

13 Feb/2017

404 Pages - Design Inspiration

How should 404 pages be designed to avoid frustrating your visitors? We’ve compiled some of the funniest and most creative examples to demonstrate how a clever 404 page can actually help your business. Before we get too engrossed in the topic of this blog, let’s quickly establish what a 404 page is. A 404 page tells a visitor that the page they were originally trying to find no longer exists. As there is no web page to display, the web server returns a “404 Page not found” error. Visitors landing on a 404 page may seem like a company’s worst nightmare, but this can be a blessing in disguise. This page should be used as an opportunity to direct visitors to another page on your website, or provide them with a search bar to ensure they can find a page related to what they were originally looking for. So, how should 404 pages really be designed to ensure you don’t irritate your website visitors? We’ve compiled some of the funniest, most successful, and creative 404 pages on the internet to demonstrate how a clever 404 page can actually help your business.

06 Feb/2017

Data Driven Marketing – Is It The Future?

I have intentionally skimmed over the amount of data you should gather, and have not mentioned using external data sources, so not to put anyone off starting the journey of creating a marketing data inventory. Plus, it gives me the opportunity to write another blog post or two on data inventories. If we look at Google Analytics for any website, we will discover that there is no “single path” that every visitor travels along. And if you have correctly configured goals or events (for form completions, PDF downloads etc.), and/or ecommerce tracking, you will find that a combination of marketing channels guide the visitor along the journey. By simply looking at Google Analytics, you are looking at data. And by understanding what you see in front of you, you can evolve your marketing strategy to achieve even better results. The aim is to determine which of your marketing channels perform better than others – and which channels appeal to your customer segments. This knowledge will allow you to make data driven decisions on which channels to increase spend (or resource), where to reduce spend, or even to reorder the sequence of channels on which you push your marketing messages.

30 Jan/2017

Top Tips - Digital marketing in the medical industry

Digital marketing is now essential to every organisation. Medical practices or healthcare companies are no different. A 2013 report by the Pew Research Centre found that 72% of internet users look online for health information. In the same year, a study by campaign group Wholegrain Goodness discovered that Britons are more than twice as likely to search online for health advice as they are to consult their doctor. More and more people are seeking information on the web, so health professionals and brands need to establish a strong online presence. Here are seven ways in which marketing and media strategies can be applied to boost brand recognition and profitability in the healthcare industry.

23 Jan/2017

Periscope Marketing: Ideas and Inspiration for Ecommerce

The possibilities are as endless as the things you can record. Some journalists are using it to provide immediate live footage of current events around the globe, while big brands have used this digital channel to broadcast exclusive content. Adidas shared Real Madrid football star James Rodriguez signing a deal with the brand while Red Bull showcased their “ultra-exclusive weekend-long party in Miami Beach, and amateur cooks like Martyn (@AmateurChefUK) and others are using it to broadcast their own low-budget cookery shows. It is so easy to use it that anyone with an iOS or Android device is holding a live broadcast studio close at hand, without any time limit or phone memory limitation (the videos are not saved to your mobile phone) and fellow users can log-in and watch your live stream.