Almost every social-networking platform now has its own advertising system, Facebook however still reigns supreme in terms of features, insights and audience. As of the second quarter of 2016, Facebook has 1.71 billion monthly active users, for a small business it is the ideal place to start advertising. Facebook’s advertising platform allows you to place small display type ads in the right sidebar of Facebook pages and profiles. Unfortunately, just because Facebook is a great platform for advertising doesn’t mean all brands use it effectively. Many end up wasting money and throwing resources down the drain, because they have no strategy or don’t understand how to use it. All it takes for your Facebook advertising to succeed is a little knowledge of how Facebook advertising works and what some of the best practices are. Here are some tips on how to utilise Facebook advertising for small businesses.