Beattie Communications has won the digital marketing brief for Redefine|BDL Hotels after a competitive tender process.
Redefine|BDL Hotels is the UK’s leading independent hotel management company and manages 69 hotels across the UK, partnering with five of the most prestigious international hotel brands, including IHG®, Hilton Worldwide, Best Western, Wyndham Hotels & Resorts and Starwood Hotels & Resorts Worldwide.
This new contract will see Beattie’s digital teams working on SEO, content strategy, social media, analytics and web design and development.
David Reid, Director at Beattie said: “We are all delighted to have won this work. Our digital marketing and development teams have extensive experience in delivering results for clients in many sectors, including hospitality. The rich content that exists across the hotels in the group means that our content team in particular have a fantastic brief for the coming months. Our PR colleagues have worked on this account for several years, so Beattie really is providing a truly integrated service for Redefine|BDL Hotels.”
Yvonne Brennan, Group Marketing Manager at Redefine|BDL Hotels said: “Beattie Communications was selected on the strength of the team’s ability to deliver great content, a must for hoteliers looking to extend engagement with customers. I’m looking forward to working with the team at Beattie to improve our online performance across conversion, engagement and reach KPI’s.”